Departments › Catering and Accommodation Management › Module V › Marketing Skills

Marketing Skills

Catering and Accommodation Management · Level 6  ·  5 Chapters

Can I download Marketing Skills notes as a PDF?

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Chapters

1
Develop a marketing plan
40 topics
No Notes Yet
2
Apply hospitality marketing strategy,
30 topics
No Notes Yet
3
Evaluate demand for hospitality services.
16 topics
No Notes Yet
4
Evaluate marketing environment
39 topics
No Notes Yet
5
Apply marketing mix.
36 topics
No Notes Yet
What Marketing Skills covers: 28 main topics in 5 chapters

1. Develop a marketing plan

  1. 1.1 Definition of terms
  2. 1.2 SWOT analysis
  3. 1.3 Target market
  4. 1.4 Marketing resources development

2. Apply hospitality marketing strategy,

  1. 2.1 Definition of terms
  2. 2.2 Market information
  3. 2.3 Market segmentation
  4. 2.4 Marketing decisions
  5. 2.5 Marketing strategies
  6. 2.6 Importance of marketing strategy.

3. Evaluate demand for hospitality services.

  1. 3.1 Definition of terms
  2. 3.2 Outline marketing objectives
  3. 3.3 Importance of collecting marketing data.
  4. 3.4 Types of competitors.
  5. 3.5 Categories of products
  6. 3.6 Factors affecting product demand
  7. 3.7 Monitoring market performance

4. Evaluate marketing environment

  1. 4.1 Definition of terms
  2. 4.2 Methods of evaluating competitor’s strategy.
  3. 4.3 Effects of macro and micro environment in hospitality business
  4. 4.4 Methods of collecting consumer data
  5. 4.5 Types of market trends

5. Apply marketing mix.

  1. 5.1 Definition of terms
  2. 5.2 Packaging of product
  3. 5.3 Promotion methods
  4. 5.4 Market programming
  5. 5.5 Competitive prices
  6. 5.6 Appropriate marketing place

Revise this unit

Exam-style questions Written to CDACC standard, with answers Test yourself Multiple-choice, one at a time Practise questions Quick recall — check you know the facts
3 more for this unit
Oral exam preparation What the assessor asks, and how to answer out loud Worked calculations Step-by-step maths with the common mistakes Quick cards Myth busters, skill tips and scenarios

Beyond the syllabus

Decision simulator On site, what would you do? Workplace scenarios Real site situations — what would you do? Turn this into income Where this skill earns — what to charge, how to find clients

Other units in Module V