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Catering and Accommodation Management
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Module V
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Marketing Skills
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Ch 3: Evaluate demand for hospitality services.
Catering and Accommodation Management · Level 6
Marketing Skills
Chapter 3: Evaluate demand for hospitality services.
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3.1 Definition of terms
3.2 Outline marketing objectives
3.3 Importance of collecting marketing data.
3.4 Types of competitors.
3.5 Categories of products
3.6 Factors affecting product demand
3.7 Monitoring market performance
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