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Catering and Accommodation Management
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Module V
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Marketing Skills
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Ch 4: Evaluate marketing environment
Catering and Accommodation Management · Level 6
Marketing Skills
Chapter 4: Evaluate marketing environment
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4.1 Definition of terms
4.2 Methods of evaluating competitor’s stra…
4.3 Effects of macro and micro environment …
4.4 Methods of collecting consumer data
4.5 Types of market trends
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