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Departments
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Catering and Accommodation Management
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Module V
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Marketing Skills
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Ch 2: Apply hospitality marketing strategy,
Catering and Accommodation Management · Level 6
Marketing Skills
Chapter 2: Apply hospitality marketing strategy,
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2.1 Definition of terms
2.2 Market information
2.3 Market segmentation
2.4 Marketing decisions
2.5 Marketing strategies
2.6 Importance of marketing strategy.
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