Graphics Design  ·  Level 6
Advertising Design
Chapter 3: Design advertising posters
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Chapter Practical Activities

Practical 1: Conceptualize and sketch initial layout for an advertising poster

Graphics Design · Level 6
Advertising Design
PRACTICAL ASSESSMENT
TIME: 4 HOURS
⬇ PDFCandidate Instructions (Candidate Tool)

Type: Individual

INSTRUCTIONS TO CANDIDATE:
1.  You are required to perform the following task:
i.  Sketch a conceptual advertising poster layout on A3 size paper with dimensions 420mm x 297mm as per the brief provided.
2.  You have been provided with the following resources for the practical task:
Tools & EquipmentMaterials
HB pencilsA4 cartridge paper
Colored pencils
Eraser
Ruler
Set square
Glue Stick
NT cutter
Desktop computer with graphic software
⬇ PDFResources Required (Cutting List)
S/NItemQuantity
1A4 cartridge paper6 Pcs per Candidate
2Colored pencils1 Set per Candidate
3HB pencils1 Set per Candidate
4Eraser1 Pc per Candidate
5Ruler1 Pc per Candidate
6Set square1 Pc per Candidate
7Glue Stick1 Pc per Candidate
8NT cutter1 Pc per Candidate
9Desktop computer with graphic software1 Pc per 5 Candidates
10Internet connectivity1 Pc per Candidate
⬇ PDFAssessor Guide
Items to be EvaluatedMarks AvailableMarks ObtainedComments
TASK 1: Prepare working area and tools
Prepared a clean and organized working area as per requirements
(Award 2 marks or 0)
2
Selected appropriate tools according to the brief
(Award 2 marks or 0)
2
Sub-Total4
TASK 2: Sketch initial layout concepts
Sketched artwork ideas manually including positioning of elements (typeface, images, symbol)
(Award 2 marks or 0)
2
Suggested elements showing visual cohesion, typography relevance, creativity and originality
(Award 2 marks or 0)
2
Proposed colour palette demonstrating symbolism, harmony and intended mood
(Award 2 marks or 0)
2
Organized layout with logical flow and effective use of space
(Award 2 marks or 0)
2
Laid out composition showing dominance, balance, alignment, and hierarchy
(Award 2 marks or 0)
2
Suggested suitable typestyles for the poster
(Award 1 mark each for 2 suitable typestyles)
2
Sub-Total12
TASK 3: Recommend photographs/illustrations and colour schemes
Suggested suitable photographs or illustrations relevant to the poster theme
(Award 2 marks or 0)
2
Suggested colour schemes with high contrast and harmony
(Award 2 marks or 0)
2
Sub-Total4
TASK 4: Finalize and submit layouts
Suggested elements with correct dimensions and technical accuracy
(Award 2 marks or 0)
2
Submitted all required deliverables: labelled folder, hand-done sketches, digital mood board, billboard concept, billboard mock-up concept, all designs in digital formats
(Award 1 mark each item)
6
Sub-Total8
PRODUCT CHECKLIST
Finished poster layout sketch on A3 paper measuring 420mm x 297mm with correct positioning, balance, and composition
(Award up to 10 marks based on accuracy and quality)
10
Sub-Total10
GRAND TOTAL38
ASSESSMENT OUTCOME:   ☐ Competent    ☐ Not Yet Competent (competent if at least 50%)

Practical 2: Selecting and Applying Color Schemes for an Advertising Poster

Graphics Design · Level 6
Advertising Design
PRACTICAL ASSESSMENT
TIME: 4 HOURS
⬇ PDFCandidate Instructions (Candidate Tool)

Type: Individual

INSTRUCTIONS TO CANDIDATE:
1.  You are required to perform the following task:
i.  Select and apply appropriate color schemes on an A3 advertising poster measuring 420mm x 297mm as per the provided design brief.
2.  You have been provided with the following resources for the practical task:
Tools & EquipmentMaterials
Desktop computer with graphic design softwareA4 cartridge paper
RulerColored pencils
Set squareHB pencils
NT cutterEraser
Glue stick
⬇ PDFResources Required (Cutting List)
S/NItemQuantity
1Desktop computer with graphic design software1 Pc per Candidate
2Internet connectivity1 Connection per Candidate
3A4 cartridge paper6 Pcs per Candidate
4Colored pencils1 Set per Candidate
5HB pencils1 Set per Candidate
6Eraser1 Pc per Candidate
7Ruler1 Pc per Candidate
8Set square1 Pc per Candidate
9Glue stick1 Pc per Candidate
10NT cutter1 Pc per Candidate
⬇ PDFAssessor Guide
Items to be EvaluatedMarks AvailableMarks ObtainedComments
TASK 1: Prepare Working Area and Tools
Prepared working area as per requirements
(Award 2 marks for correct and organized working area or zero)
2
Selected appropriate tools and materials as per brief
(Award 2 marks for correct tool selection or zero)
2
Sub-Total4
TASK 2: Sketch and Develop Color Scheme Ideas
Sketched artwork ideas manually showing positioning of elements
(Award 2 marks for clear sketches or zero)
2
Suggested visual elements with cohesion and creativity
(Award 2 marks for relevant and original elements or zero)
2
Selected color palette demonstrating symbolism and harmony
(Award 2 marks for appropriate color choice or zero)
2
Sub-Total6
TASK 3: Layout and Final Application
Laid out composition with dominance, balance, alignment, and hierarchy
(Award 1 mark each for dominance, balance, alignment, hierarchy or zero)
4
Suggested suitable typestyles
(Award 1 mark each for two typestyles or zero)
2
Suggested suitable photographs or illustrations
(Award 2 marks for suitability and accuracy or zero)
2
Applied suggested color schemes with high contrast and mood
(Award 2 marks for effective color application or zero)
2
Sub-Total10
TASK 4: Submission and Documentation
Submitted a labelled folder containing hand-done sketches, digital mood board, and final poster design in PDF
(Award 1 mark each for sketches, mood board, and PDF or zero)
3
Sub-Total3
PRODUCT CHECKLIST
Finished poster dimensions 420mm x 297mm as per brief
(Award 2 marks for correct dimensions or zero)
2
Color schemes applied demonstrate harmony and symbolism
(Award 2 marks for appropriate color use or zero)
2
Layout shows logical flow, balance, and visual appeal
(Award 2 marks for good layout or zero)
2
Typography and images are suitable and properly placed
(Award 2 marks for correct typography and image placement or zero)
2
Sub-Total8
GRAND TOTAL31
ASSESSMENT OUTCOME:   ☐ Competent    ☐ Not Yet Competent (competent if at least 50%)
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🔒Typography and Font Selection for Advertising Poster DesignPractical 3
🔒Design an Advertising Poster Incorporating Images and GraphicsPractical 4
🔒Create a digital advertising poster draft for a product launchPractical 5
🔒Edit and proofread advertising poster content for clarity and impactPractical 6
🔒Finalizing Advertising Poster Design with Layout AdjustmentsPractical 7
🔒Prepare Advertising Poster File for Print ProductionPractical 8
🔒Produce a physical advertising poster prototypePractical 9
🔒Evaluate Advertising Poster Design for Visual Impact and Message ClarityPractical 10