Graphics Design  ·  Level 6
Advertising Design
Chapter 4: Design advertising flyers and brochures
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Chapter Practical Activities

Practical 1: Layout and Composition of an Advertising Flyer

Graphics Design · Level 6
Advertising Design
PRACTICAL ASSESSMENT
TIME: 4 HOURS
⬇ PDFCandidate Instructions (Candidate Tool)

Type: Individual

INSTRUCTIONS TO CANDIDATE:
1.  You are required to perform the following task:
i.  Design and layout an A5 advertising flyer 210mm x 148mm for a seasonal supermarket sale as per the given brief.
2.  You have been provided with the following resources for the practical task:
Tools & EquipmentMaterials
Desktop computer with Adobe Illustrator installedA4 cartridge paper
Ruler
Set square
NT cutter
Glue stick
Colored pencils set
HB pencils set
Eraser
⬇ PDFResources Required (Cutting List)
S/NItemQuantity
1Desktop computer with Adobe Illustrator installed1 Pc per Candidate
2Internet connectivity1 Connection per Candidate
3A4 cartridge paper6 Sheets per Candidate
4Colored pencils set1 Set per Candidate
5HB pencils set1 Set per Candidate
6Eraser1 Pc per Candidate
7Ruler1 Pc per Candidate
8Set square1 Pc per Candidate
9Glue stick1 Pc per Candidate
10NT cutter1 Pc per Candidate
⬇ PDFAssessor Guide
Items to be EvaluatedMarks AvailableMarks ObtainedComments
TASK 1: Prepare Working Area and Tools
Prepared working area according to requirements
(Award 2 marks or 0)
2
Selected appropriate tools and materials as per brief
(Award 2 marks or 0)
2
Sub-Total4
TASK 2: Sketch and Conceptualise Flyer Layout
Sketched artwork ideas manually including positioning of text and images
(Award 2 marks or 0)
2
Suggested flyer elements showing visual cohesion, typography relevance, creativity
(Award 2 marks or 0)
2
Selected colour palette demonstrating symbolism, harmony and intended mood
(Award 2 marks or 0)
2
Sub-Total6
TASK 3: Develop and Organize Flyer Layout Digitally
Organized flyer layout with logical flow and clear organization
(Award 2 marks or 0)
2
Laid out composition demonstrating dominance, balance, alignment and hierarchy
(Award 2 marks for each item, total 4 marks)
4
Suggested suitable typestyles matching flyer purpose
(Award 1 mark per typestyle, max 2 marks)
2
Suggested appropriate photographs or illustrations with accuracy
(Award 2 marks or 0)
2
Sub-Total10
TASK 4: Finalise Flyer Design and Submit
Suggested suitable colour schemes with high contrast for readability
(Award 2 marks or 0)
2
Ensured technical accuracy of flyer dimensions and layout
(Award 2 marks or 0)
2
Submitted labelled folder including hand-done sketches, digital mood board, and final flyer in PDF format
(Award 1 mark each for sketches, digital mood board, final PDF flyer, labelled folder)
4
Sub-Total8
PRODUCT CHECKLIST
Finished flyer dimension 210mm x 148mm with correct layout and alignment
(Award 3 marks or 0)
3
Balanced composition with clear hierarchy and visual appeal
(Award 3 marks or 0)
3
Appropriate and consistent typography and colour scheme
(Award 4 marks or 0)
4
Sub-Total10
GRAND TOTAL38
ASSESSMENT OUTCOME:   ☐ Competent    ☐ Not Yet Competent (competent if at least 50%)

Practical 2: Design and apply color schemes to an A4 advertising flyer

Graphics Design · Level 6
Advertising Design
PRACTICAL ASSESSMENT
TIME: 4 HOURS
⬇ PDFCandidate Instructions (Candidate Tool)

Type: Individual

INSTRUCTIONS TO CANDIDATE:
1.  You are required to perform the following task:
i.  Design an A4 advertising flyer 210mm x 297mm applying an appropriate color scheme as per the client brief.
2.  You have been provided with the following resources for the practical task:
Tools & EquipmentMaterials
Desktop computer with graphic design softwareA4 cartridge paper
Colored pencils set
HB pencils set
Eraser
Ruler
Set square
Glue stick
NT cutter
⬇ PDFResources Required (Cutting List)
S/NItemQuantity
1Desktop computer with graphic design software (e.g. Adobe Illustrator or CorelDRAW)1 Pc per Candidate
2Internet connectivity1 Connection per Candidate
3A4 cartridge paper6 Pcs per Candidate
4Colored pencils set1 Set per Candidate
5HB pencils set1 Set per Candidate
6Eraser1 Pc per Candidate
7Ruler1 Pc per Candidate
8Set square1 Pc per Candidate
9Glue stick1 Pc per Candidate
10NT cutter1 Pc per Candidate
⬇ PDFAssessor Guide
Items to be EvaluatedMarks AvailableMarks ObtainedComments
TASK 1: Prepare working area and tools
Prepared a clean and organized working area
(Award 2 marks for a tidy and functional workspace, 0 if not)
2
Selected appropriate tools and materials as per the task requirements
(Award 2 marks for correct selection, 0 if tools/materials missing or inappropriate)
2
Sub-Total4
TASK 2: Develop initial flyer design sketches
Sketched multiple flyer layout ideas manually on A4 paper
(Award 2 marks for at least two clear sketches, 0 if none or poor effort)
2
Positioned elements logically including typeface, images, and symbols
(Award 2 marks for good positioning, 0 if cluttered or illogical)
2
Maintained consistent dimensions and spacing in sketches
(Award 2 marks for correct proportional spacing, 0 if inconsistent)
2
Sub-Total6
TASK 3: Select and apply color schemes
Suggested color palette with symbolism relevant to the product and target audience
(Award 2 marks for relevant and meaningful color choices, 0 if inappropriate)
2
Applied harmonious color combinations creating intended mood
(Award 2 marks for color harmony and mood conveyance, 0 if clashing or mood inappropriate)
2
Demonstrated creativity and originality in color application
(Award 2 marks for unique and creative schemes, 0 if copied or dull)
2
Sub-Total6
TASK 4: Finalize flyer layout and typography
Laid out final flyer composition showing dominance, balance, alignment, and hierarchy
(Award 2 marks for balanced and well-aligned layout, 0 if poor composition)
2
Suggested and applied suitable typestyles consistent with the flyer purpose
(Award 1 mark for each appropriate typestyle, max 2 marks)
2
Suggested suitable photographs or illustrations with accuracy and relevance
(Award 2 marks for appropriate and accurate visuals, 0 if irrelevant or inaccurate)
2
Sub-Total6
TASK 5: Submission of artworks
Created a labelled folder containing all design files
(Award 1 mark if folder is properly labelled and complete, 0 if incomplete)
1
Converted final flyer design to PDF format
(Award 1 mark if PDF is clear and complete, 0 if missing or poor quality)
1
Submitted hand-done sketches, digital mood board, and final flyer design
(Award 2 marks if all required deliverables submitted, 0 if incomplete)
2
All designs submitted in digital format as required
(Award 1 mark if digital files are accessible and correct, 0 if missing or corrupt)
1
Sub-Total5
PRODUCT CHECKLIST
Finished flyer measures exactly 210mm x 297mm
(Award 2 marks if dimensions correct within ±2mm, 0 if outside tolerance)
2
Color scheme shows symbolism, harmony, and intended mood
(Award 2 marks for effective use of color, 0 if poor or inappropriate)
2
Layout demonstrates dominance, balance, alignment, and hierarchy
(Award 2 marks for well-organized layout, 0 if cluttered or unbalanced)
2
Typography is suitable and readable
(Award 2 marks if typography suits flyer purpose and is legible, 0 if unsuitable or illegible)
2
Photographs or illustrations are relevant and accurately placed
(Award 2 marks for relevant and properly placed visuals, 0 if irrelevant or misplaced)
2
Sub-Total10
GRAND TOTAL37
ASSESSMENT OUTCOME:   ☐ Competent    ☐ Not Yet Competent (competent if at least 50%)
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🔒Typography and Font Selection for a Corporate BrochurePractical 3
🔒Design and integrate images and graphics into a 210mm x 297mm advertising flyer and a 210mm x 148mm brochurePractical 4
🔒Design an A5 Advertising Flyer Incorporating Branding ElementsPractical 5
🔒Design a Tri-Fold Brochure Layout with Panel DimensionsPractical 6
🔒Preparation of Print-Ready Digital Files for Advertising FlyersPractical 7
🔒Design and Placement of Call-to-Action Elements in a Tri-Fold BrochurePractical 8
🔒Balance text and white space in an A5 flyer layoutPractical 9
🔒Proofreading and Final Review of Advertising Flyer DesignPractical 10