Type: Individual
| Tools & Equipment | Materials |
|---|---|
| Desktop computer with graphic design software | A4 cartridge paper |
| Ruler | Colored pencils |
| Set square | HB pencils |
| NT cutter | Eraser |
| Glue stick |
| S/N | Item | Quantity |
|---|---|---|
| 1 | Desktop computer with graphic design software | 1 Pc per Candidate |
| 2 | Internet connectivity | 1 Pc per Candidate |
| 3 | A4 cartridge paper | 6 Pcs per Candidate |
| 4 | Colored pencils | 1 Set per Candidate |
| 5 | HB pencils | 1 Set per Candidate |
| 6 | Eraser | 1 Pc per Candidate |
| 7 | Ruler | 1 Pc per Candidate |
| 8 | Set square | 1 Pc per Candidate |
| 9 | Glue stick | 1 Pc per Candidate |
| 10 | NT cutter | 1 Pc per Candidate |
| Items to be Evaluated | Marks Available | Marks Obtained | Comments |
|---|---|---|---|
| TASK 1: Prepare Working Area and Tools | |||
| Prepared a clean and organized working area as per requirements (Award 2 marks for neat and organized setup, 0 if not) | 2 | ||
| Selected appropriate tools and materials as per the brief (Award 2 marks for correct tool and material selection, 0 if not) | 2 | ||
| Sub-Total | 4 | ||
| TASK 2: Sketch Advertisement Ideas Manually | |||
| Sketched artwork ideas manually including layout and element positioning (Award 2 marks for clear and relevant sketches, 0 if not) | 2 | ||
| Positioned elements including typeface, images, and symbols with correct dimensions and spacing (Award 2 marks for correct positioning and spacing, 0 if not) | 2 | ||
| Sub-Total | 4 | ||
| TASK 3: Suggest Advertisement Elements | |||
| Suggested visual elements showing cohesion, typography relevance, creativity, and originality (Award 2 marks for relevance and creativity, 0 if not) | 2 | ||
| Suggested a suitable colour palette reflecting symbolism, harmony, and intended mood (Award 2 marks for appropriate colour use, 0 if not) | 2 | ||
| Sub-Total | 4 | ||
| TASK 4: Develop Layout and Composition | |||
| Laid out composition with clear dominance, balance, alignment, and hierarchy (Award 2 marks each for balance and alignment, 0 if not) | 4 | ||
| Suggested appropriate typestyles suitable for the product and target audience (Award 1 mark for each suitable typestyle, 0 if not) | 2 | ||
| Suggested suitable photographs or illustrations with accuracy (Award 2 marks for suitability and accuracy, 0 if not) | 2 | ||
| Suggested colour schemes with high contrast for print visibility (Award 2 marks for appropriate high contrast colour schemes, 0 if not) | 2 | ||
| Sub-Total | 10 | ||
| TASK 5: Final Submission | |||
| Submitted a labelled folder containing hand-done sketches, digital mood board, advertisement copy concept, and mock-up in digital format (Award 1 mark for each correctly submitted item, 0 if missing) | 5 | ||
| Sub-Total | 5 | ||
| PRODUCT CHECKLIST | |||
| Advertisement copy size is A4 (210mm x 297mm) with clear, compelling, and relevant content targeting the bottled water product (Award 5 marks for meeting size and content requirements, 0 if not) | 5 | ||
| Elements such as typography, images, symbols, and colours are well balanced, aligned, and visually appealing (Award 5 marks for overall visual appeal and balance, 0 if not) | 5 | ||
| Sub-Total | 10 | ||
| GRAND TOTAL | 37 | ||
Type: Individual
| Tools & Equipment | Materials |
|---|---|
| Desktop computer with word processing software | A4 ruled writing paper |
| Internet connectivity | |
| Ruler | |
| HB pencils | |
| Eraser | |
| Blue or black ballpoint pens |
| S/N | Item | Quantity |
|---|---|---|
| 1 | Desktop computer with word processing software | 1 Pc per Candidate |
| 2 | Internet connectivity | 1 Connection per Candidate |
| 3 | A4 ruled writing paper | 6 Pcs per Candidate |
| 4 | Blue or black ballpoint pens | 1 Set per Candidate |
| 5 | HB pencils | 1 Set per Candidate |
| 6 | Eraser | 1 Pc per Candidate |
| 7 | Ruler | 1 Pc per Candidate |
| Items to be Evaluated | Marks Available | Marks Obtained | Comments |
|---|---|---|---|
| TASK 1: Prepare working area and tools | |||
| Prepared a clean and organized working area (Award 2 marks or 0) | 2 | ||
| Selected appropriate tools and materials as per brief (Award 2 marks or 0) | 2 | ||
| Sub-Total | 4 | ||
| TASK 2: Develop initial script ideas | |||
| Sketched at least two distinct script concepts manually on paper (Award 2 marks or 0) | 2 | ||
| Positioned key script elements (intro, message, call-to-action) logically (Award 2 marks or 0) | 2 | ||
| Sub-Total | 4 | ||
| TASK 3: Refine script content | |||
| Suggested auditory elements (sound effects, music cues) relevant to the brief (Award 2 marks or 0) | 2 | ||
| Ensured clarity and conciseness of the message suitable for a 60-second radio spot (Award 2 marks or 0) | 2 | ||
| Sub-Total | 4 | ||
| TASK 4: Final script preparation | |||
| Typed final script clearly using word processing software (Award 2 marks or 0) | 2 | ||
| Included all required sections: attention grabber, product benefits, call-to-action (Award 2 marks or 0) | 2 | ||
| Sub-Total | 4 | ||
| PRODUCT CHECKLIST | |||
| Script duration matches 60 seconds (+/- 5 seconds) when read aloud (Award 3 marks or 0) | 3 | ||
| Script is engaging, clear, and persuasive with appropriate auditory cues (Award 4 marks or 0) | 4 | ||
| Message is relevant to the mobile phone brand and target audience (Award 3 marks or 0) | 3 | ||
| Script includes a clear call-to-action (Award 2 marks or 0) | 2 | ||
| Sub-Total | 12 | ||
| GRAND TOTAL | 28 | ||