Departments › Marketing Management › Module II › Entrepreneurial Skills

Entrepreneurial Skills

Marketing Management · Level 6  ·  6 Chapters

Compiled by: Patrick Maina

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What Entrepreneurial Skills covers

Marketing Management Level 6 Entrepreneurial Skills takes your enterprise thinking further, so you can launch and manage a marketing venture. Financial literacy covers funding sources, savings, debts, investments and insurance. You compare entrepreneurs and business persons, explain how to become an entrepreneur, and show how entrepreneurship supports national development. Opportunity work includes generating ideas, judging viability and analysing the business life cycle. You then apply business law: ownership forms, registration, licensing, contracts and agreements, employment laws and taxation. Innovation strategies and a full business plan complete the unit, giving you a document you can take to lenders and partners.

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Careers after Entrepreneurial Skills

This unit prepares you to run your own marketing business or to lead new ventures inside an employer. You turn an idea into a plan with finance, legal steps and an innovation strategy behind it.

  • Marketing and branding consultancy - you register the business, sign contracts with clients and earn fees for campaigns and advice.
  • Distribution and agency businesses in Thika - you represent producers, manage contracts and agreements, and earn commission on goods you move.
  • Product start-ups - you generate and test ideas, write a business plan and seek funds from savings, partners or lenders.
  • New business units in established companies - you evaluate opportunities, innovate strategies and present plans to management for approval.
  • Advisory work for small and medium enterprises - you guide owners on licensing, employment laws and taxation, charging a fee.

A sound business plan is also what lenders and partners ask to see before they commit funds.

Chapters

1
Apply financial literacy
19 topics
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2
Apply the entrepreneurial concept
22 topics
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3
Identify entrepreneurship opportunities
5 topics
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4
Apply business legal aspects
9 topics
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5
Innovate business strategies
10 topics
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6
Develop a business plan
9 topics
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What Entrepreneurial Skills covers: 38 main topics in 6 chapters

1. Apply financial literacy

  1. 1.1 Sources of personal and business funds
  2. 1.2 Personal finance management
  3. 1.3 Saving management
  4. 1.4 Debt management
  5. 1.5 Investment decisions
  6. 1.6 Insurance services

2. Apply the entrepreneurial concept

  1. 2.1 Difference between Entrepreneurs and Business persons
  2. 2.2 Types of entrepreneurs
  3. 2.3 Ways of becoming an entrepreneur
  4. 2.4 Characteristics of Entrepreneurs
  5. 2.5 Salaried employment and self-employment
  6. 2.6 Requirements for entry into self-employment
  7. 2.7 Roles of an Entrepreneur in an enterprise
  8. 2.8 Contributions of Entrepreneurship

3. Identify entrepreneurship opportunities

  1. 3.1 Sources of business ideas
  2. 3.2 Factors to consider when evaluating business opportunity
  3. 3.3 Entrepreneurial opportunities
  4. 3.4 Generation of Business ideas and opportunities
  5. 3.5 Business life cycle

4. Apply business legal aspects

  1. 4.1 Forms of business ownership
  2. 4.2 Business registration and licensing processing
  3. 4.3 Types of contracts and agreements
  4. 4.4 Employment laws
  5. 4.5 Taxation laws

5. Innovate business strategies

  1. 5.1 Business innovative strategies
  2. 5.2 Creativity in business
  3. 5.3 Business innovation
  4. 5.4 Entrepreneurial Linkages
  5. 5.5 ICT in business growth and development

6. Develop a business plan

  1. 6.1 Business idea
  2. 6.2 Business description
  3. 6.3 Marketing plan
  4. 6.4 Organisational/management plan
  5. 6.5 Production/operation plan
  6. 6.6 Financial plan
  7. 6.7 Executive summary
  8. 6.8 Business plan presentation
  9. 6.9 Business idea incubation

Revise this unit

Exam-style questions 84 Written to CDACC standard, with answers Test yourself 237 Multiple-choice, one at a time Practise questions 193 Quick recall — check you know the facts
3 more for this unit
Oral exam preparation 55 What the assessor asks, and how to answer out loud Worked calculations 38 Step-by-step maths with the common mistakes Quick cards 1,175 Myth busters, skill tips and scenarios

Beyond the syllabus

Decision simulator 6 On site, what would you do? Workplace scenarios 120 Real site situations — what would you do? Turn this into income 72 Where this skill earns — what to charge, how to find clients

Other units in Module II