Marketing Management · Level 6 · 7 Chapters
Compiled by: Grace Mbugua
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Digital Literacy in Marketing Management Level 6 treats computer skills as tools for running marketing work, not only for typing. It opens with devices, hardware, software, file management and internet connection options. You then solve tasks with an office suite: word processing for reports, worksheets for building, editing and manipulating data, and electronic presentations. Data and information management covers searching, downloading and backing up digital content. Online communication and collaboration deals with netiquette, electronic mail and shared tools, while cybersecurity focuses on copyright, licences, data protection and privacy. The unit finishes with online jobs and job entry techniques that you can use for freelance and career moves.
Marketing work now runs on screens: orders, price lists, reports, social pages and customer email. Digital literacy at Level 6 lets you handle these tasks quickly while respecting copyright, licences and customer privacy.
These skills make it easier to move between employers and to work with clients in other towns.