Marketing Activities

Business Management · Level 6 · 4 Chapters

Can I download Marketing Activities notes as a PDF?

Yes. The notes download as a PDF too: every chapter has a Download PDF button above its notes. Sign in and click it. Each download comes from your plan's monthly allowance or from credits. To read before you sign in, the first topic of every chapter opens to anyone, and a Profplanet plan opens the remaining topics.

Chapters

Conduct market research

Maintain Customer data

Carry out sales promotion

Develop new business opportunities

What Marketing Activities covers: 19 main topics in 4 chapters

1. Conduct market research

1.1 Market Need Assessment
1.2 Customer experience survey
1.3 Product testing
1.4 monitoring social media
1.5 Target markets identification

2. Maintain Customer data

2.1 Types of customer data
2.2 Data accuracy/Quality
2.3 Clearance of customer data
2.4 Data accuracy verification
2.5 Data regulation and compliance
2.6 Storage of customer data

3. Carry out sales promotion

3.1 Types of sales promotion
3.2 Provision of free market samples.
3.3 Demonstration of market products.
3.4 Preparation of point of purchase materials.
3.5 Designing customer reward systems

4. Develop new business opportunities

4.1 Assess business opportunities
4.2 Evaluate new markets
4.3 Business strength analysis

Revise this unit

Exam-style questions Written to CDACC standard, with answers Test yourself Multiple-choice, one at a time Practise questions Quick recall — check you know the facts

3 more for this unit

Oral exam preparation What the assessor asks, and how to answer out loud Worked calculations Step-by-step maths with the common mistakes Quick cards Myth busters, skill tips and scenarios

Beyond the syllabus

Decision simulator On site, what would you do? Workplace scenarios Real site situations — what would you do? Turn this into income Where this skill earns — what to charge, how to find clients

Other units in Module IV