Type: Individual
| Tools & Equipment | Materials |
|---|---|
| Desktop computer with Adobe Photoshop and Illustrator installed | A4 cartridge paper |
| Internet connectivity | Colored pencils |
| Ruler | HB pencils |
| Set square | Eraser |
| NT cutter | Glue stick |
| S/N | Item | Quantity |
|---|---|---|
| 1 | Desktop computer with Adobe Photoshop and Illustrator installed | 1 Pc per Candidate |
| 2 | Internet connectivity | 1 Connection per Candidate |
| 3 | A4 cartridge paper | 6 Pcs per Candidate |
| 4 | Colored pencils | 1 Set per Candidate |
| 5 | HB pencils | 1 Set per Candidate |
| 6 | Eraser | 1 Pc per Candidate |
| 7 | Ruler | 1 Pc per Candidate |
| 8 | Set square | 1 Pc per Candidate |
| 9 | Glue stick | 1 Pc per Candidate |
| 10 | NT cutter | 1 Pc per Candidate |
| Items to be Evaluated | Marks Available | Marks Obtained | Comments |
|---|---|---|---|
| TASK 1: Prepare working area and select tools | |||
| Prepared a clean and organized working area as per requirements (Award 2 marks for correct preparation, 0 otherwise) | 2 | ||
| Selected appropriate tools and materials relevant to the digital advertisement task (Award 2 marks for correct selection, 0 otherwise) | 2 | ||
| Sub-Total | 4 | ||
| TASK 2: Sketch initial artwork ideas manually | |||
| Produced manual sketches showing positioning of typeface, images, and symbols (Award 2 marks for clear, relevant sketches, 0 otherwise) | 2 | ||
| Included dimensions and spacing in sketches (Award 2 marks for accurate dimensions and spacing, 0 otherwise) | 2 | ||
| Sub-Total | 4 | ||
| TASK 3: Develop a moodboard | |||
| Suggested elements that demonstrate visual cohesion, typography relevance, creativity, and originality (Award 2 marks if all suggested elements meet criteria, 0 otherwise) | 2 | ||
| Selected a colour palette showing symbolism, harmony, and intended mood (Award 2 marks if colour palette is appropriate, 0 otherwise) | 2 | ||
| Sub-Total | 4 | ||
| TASK 4: Layout and organization of digital advertisement | |||
| Organized layout with logical flow and clear structure (Award 2 marks for well-organized layout, 0 otherwise) | 2 | ||
| Laid out composition demonstrating dominance, balance, alignment, and hierarchy (Award 2 marks for each criterion met, total 4 marks) | 4 | ||
| Sub-Total | 6 | ||
| TASK 5: Suggest typestyles, photographs/illustrations, and colour schemes | |||
| Suggested typestyles suitable for the advertisement (Award 1 mark per suitable typestyle, max 2 marks) | 2 | ||
| Suggested photographs or illustrations with suitability and accuracy (Award 2 marks if suggestions are appropriate, 0 otherwise) | 2 | ||
| Suggested colour schemes with high contrast and harmony (Award 2 marks if colour schemes meet criteria, 0 otherwise) | 2 | ||
| Sub-Total | 6 | ||
| TASK 6: Final submission of artworks | |||
| Submitted a labelled folder containing all required materials (Award 1 mark if folder is complete and labelled, 0 otherwise) | 1 | ||
| Converted all digital designs to PDF format (Award 1 mark if all files are converted, 0 otherwise) | 1 | ||
| Included hand-done sketches (Award 1 mark if sketches included, 0 otherwise) | 1 | ||
| Included digital moodboard (Award 1 mark if digital moodboard included, 0 otherwise) | 1 | ||
| Included billboard concept and mock-up concept (Award 2 marks if both concepts included, 0 otherwise) | 2 | ||
| All designs submitted in appropriate digital formats (Award 1 mark if formats are correct, 0 otherwise) | 1 | ||
| Sub-Total | 7 | ||
| PRODUCT CHECKLIST | |||
| Final digital advertisement layout measures exactly 1080mm width x 1920mm height (Award 2 marks if dimensions are correct, 0 otherwise) | 2 | ||
| Layout demonstrates visual cohesion and logical organization (Award 2 marks if layout is cohesive and organized, 0 otherwise) | 2 | ||
| Typography is clear, legible, and appropriate for the advertisement (Award 2 marks if typography is suitable, 0 otherwise) | 2 | ||
| Colour palette is harmonious and reflects intended mood (Award 2 marks if colour palette is appropriate, 0 otherwise) | 2 | ||
| Images and illustrations are relevant and accurately placed (Award 2 marks if images suit the design and placement, 0 otherwise) | 2 | ||
| Sub-Total | 10 | ||
| GRAND TOTAL | 41 | ||
Type: Individual
| Tools & Equipment | Materials |
|---|---|
| Desktop computer with graphic design software (Adobe Illustrator or Photoshop) | A4 cartridge paper |
| Internet connectivity | Colored pencils |
| Ruler | HB pencils |
| Set square | Eraser |
| NT cutter | Glue stick |
| S/N | Item | Quantity |
|---|---|---|
| 1 | Desktop computer with graphic design software (Adobe Illustrator or Photoshop) | 1 Pc per Candidate |
| 2 | Internet connectivity | 1 Connection per Candidate |
| 3 | A4 cartridge paper | 6 Pcs per Candidate |
| 4 | Colored pencils | 1 Set per Candidate |
| 5 | HB pencils | 1 Set per Candidate |
| 6 | Eraser | 1 Pc per Candidate |
| 7 | Ruler | 1 Pc per Candidate |
| 8 | Set square | 1 Pc per Candidate |
| 9 | Glue stick | 1 Pc per Candidate |
| 10 | NT cutter | 1 Pc per Candidate |
| Items to be Evaluated | Marks Available | Marks Obtained | Comments |
|---|---|---|---|
| TASK 1: Prepare Working Area and Tools | |||
| Prepared a clean and organized working area as per requirements (Award 2 marks or 0) | 2 | ||
| Selected appropriate digital and manual tools as per the brief (Award 2 marks or 0) | 2 | ||
| Sub-Total | 4 | ||
| TASK 2: Sketch Typography Ideas Manually | |||
| Manually sketched at least three different typography styles for the digital ad (Award 2 marks or 0) | 2 | ||
| Positioned text elements considering hierarchy, spacing, and alignment (Award 2 marks or 0) | 2 | ||
| Sub-Total | 4 | ||
| TASK 3: Develop Digital Advertisement Typography | |||
| Applied appropriate typefaces suitable for the mobile money app theme (Award 2 marks or 0) | 2 | ||
| Used text styles (bold, italic, size variations) to enhance readability and emphasis (Award 2 marks or 0) | 2 | ||
| Ensured visual cohesion and relevance of typography to the brief (Award 2 marks or 0) | 2 | ||
| Sub-Total | 6 | ||
| TASK 4: Finalize and Submit Digital Advertisement | |||
| Created a labelled folder containing all digital files (Award 1 mark or 0) | 1 | ||
| Converted final artwork to PDF format (Award 1 mark or 0) | 1 | ||
| Included hand-done sketches and digital mood board (Award 1 mark or 0) | 1 | ||
| Submitted a digital mock-up of the advertisement banner (Award 1 mark or 0) | 1 | ||
| Sub-Total | 4 | ||
| PRODUCT CHECKLIST | |||
| Final digital advertisement banner measures 1080mm width by 1920mm height (Award 2 marks or 0) | 2 | ||
| Typography styles applied are suitable and consistent with the brief (Award 3 marks or 0) | 3 | ||
| Text elements demonstrate good hierarchy, alignment, and spacing (Award 3 marks or 0) | 3 | ||
| Final design shows creativity and originality in typography application (Award 2 marks or 0) | 2 | ||
| Sub-Total | 10 | ||
| GRAND TOTAL | 28 | ||