By the end of this chapter, you will be able to: - confidently determine your target market by understanding their specific needs - choose and develop the right research tools to match your market’s requirements - accurately collect market data using the research tools you have created - analyze the data you’ve gathered and draw clear, useful conclusions from your findings
Mastering these skills will help you design footwear that truly meets customer demands and stands out in the competitive market.
Type: Individual
| Tools & Equipment | Materials |
|---|---|
| Ballpoint pen | A4 lined writing paper |
| Clipboard | Footwear market survey guideline booklet |
| Ruler |
| S/N | Item | Quantity |
|---|---|---|
| 1 | A4 lined writing paper | 10 sheets per Candidate |
| 2 | Ballpoint pen (blue or black ink) | 2 pcs per Candidate |
| 3 | Clipboard | 1 pc per Candidate |
| 4 | Footwear market survey guideline booklet | 1 pc per Candidate |
| 5 | Ruler (30 cm) | 1 pc per Candidate |
| Items to be Evaluated | Marks Available | Marks Obtained | Comments |
|---|---|---|---|
| TASK 1: Adherence to safety and presentation standards | |||
| Appropriately wore PPEs such as dust coat and safety boots (Award 1 mark if candidate wears appropriate PPEs) | 1 | ||
| Correctly observed safety for self and colleagues during the task (Award 1 mark for proper safety observation) | 1 | ||
| Proper handling and care of tools and materials (Award 1 mark for correct handling of tools and materials) | 1 | ||
| Sub-Total | 3 | ||
| TASK 2: Preparation of work area and resources | |||
| Arranged the work area to facilitate questionnaire design (Award 1 mark for proper work area arrangement) | 1 | ||
| Ensured workplace was clean, well-lit and free from distractions (Award 1 mark for a hazard-free and organized work environment) | 1 | ||
| Sub-Total | 2 | ||
| TASK 3: Identification and use of tools and materials | |||
| Correctly selected tools required for questionnaire design (pen, ruler, clipboard) (Award 1 mark for correct tool selection) | 1 | ||
| Correctly selected materials required (A4 paper, guideline booklet) (Award 1 mark for correct material selection) | 1 | ||
| Sub-Total | 2 | ||
| TASK 4: Designing the market survey questionnaire | |||
| Prepared at least 15 relevant questions covering customer preferences and market trends (Award 3 marks if questionnaire has 15 or more relevant questions) | 3 | ||
| Questions are clearly and legibly written (Award 2 marks for clarity and legibility) | 2 | ||
| Questionnaire includes a mix of closed and open-ended questions (Award 2 marks for good question variety) | 2 | ||
| Questions are logically sequenced and grouped by theme (Award 2 marks for logical organization) | 2 | ||
| Sub-Total | 9 | ||
| TASK 5: Presentation and finalisation of questionnaire | |||
| Questionnaire formatted neatly on A4 paper using ruler for alignment (Award 2 marks for neat formatting and alignment) | 2 | ||
| Properly numbered questions (Award 1 mark for correct numbering) | 1 | ||
| Includes space for respondent details (name, age, gender) (Award 1 mark for inclusion of respondent info section) | 1 | ||
| Questionnaire reviewed and corrected for spelling and grammar (Award 1 mark for error-free questionnaire) | 1 | ||
| Sub-Total | 5 | ||
| TASK 6: Housekeeping | |||
| Cleaned work area after task completion (Award 1 mark for cleaning work area) | 1 | ||
| Properly stored tools and leftover materials (Award 1 mark for correct storage of tools and materials) | 1 | ||
| Sub-Total | 2 | ||
| PRODUCT CHECKLIST | |||
| Questionnaire contains at least 15 relevant and clear questions on footwear market preferences and trends (Award 3 marks if questionnaire meets content requirements) | 3 | ||
| Questionnaire is neatly formatted on A4 paper with clear numbering and logical flow (Award 2 marks for neatness and organization) | 2 | ||
| Includes respondent information section and mix of question types (Award 2 marks for completeness of questionnaire sections) | 2 | ||
| Questionnaire is free from spelling and grammatical errors (Award 1 mark for error-free questionnaire) | 1 | ||
| Sub-Total | 8 | ||
| GRAND TOTAL | 31 | ||
Type: Individual
| Tools & Equipment | Materials |
|---|---|
| Printed Questionnaires | PPE: Dust Coat |
| Ballpoint Pens | PPE: Safety Shoes |
| Clipboard |
| S/N | Item | Quantity |
|---|---|---|
| 1 | Printed Questionnaires | 5 Pcs per Candidate |
| 2 | Ballpoint Pens | 2 Pcs per Candidate |
| 3 | Clipboard | 1 Pc per Candidate |
| 4 | PPE: Dust Coat | 1 Pc per Candidate |
| 5 | PPE: Safety Shoes | 1 Pair per Candidate |
| Items to be Evaluated | Marks Available | Marks Obtained | Comments |
|---|---|---|---|
| TASK 1: Observe Safety and Personal Presentation | |||
| Appropriately wore PPEs (dust coat, safety shoes) (Award 1 mark for correct PPE use, zero if absent) | 1 | ||
| Correctly observed safety on self and others during field interviews (Award 1 mark for safe conduct during interviews) | 1 | ||
| Handled questionnaires and pens carefully to prevent damage (Award 1 mark for careful handling of materials) | 1 | ||
| Sub-Total | 3 | ||
| TASK 2: Prepare for Field Interviews | |||
| Properly organized questionnaires and pens on clipboard (Award 1 mark for neat organization) | 1 | ||
| Planned interview route within specified 2 km radius (Award 1 mark for appropriate planning) | 1 | ||
| Sub-Total | 2 | ||
| TASK 3: Conduct Interviews | |||
| Approached potential customers politely and introduced survey purpose (Award 2 marks for polite and clear introduction) | 2 | ||
| Accurately recorded responses on questionnaire (Award 3 marks for accurate and complete data capture) | 3 | ||
| Asked all relevant questions as per questionnaire (Award 2 marks for completeness) | 2 | ||
| Sub-Total | 7 | ||
| TASK 4: Conclude and Secure Data | |||
| Thanked participants appropriately (Award 1 mark for courteous closure) | 1 | ||
| Safely stored completed questionnaires without damage or loss (Award 2 marks for proper data security) | 2 | ||
| Sub-Total | 3 | ||
| PRODUCT CHECKLIST | |||
| Completed questionnaires with legible and relevant consumer data (Award 4 marks for fully completed, legible questionnaires with relevant data) | 4 | ||
| Data reflects preferences from at least 5 distinct customers (Award 3 marks if data is from minimum 5 different respondents) | 3 | ||
| Sub-Total | 7 | ||
| GRAND TOTAL | 22 | ||
At the start of this chapter we promised you would be able to:
Tick each one you can genuinely do.
So, are you there yet?
You're competent when you can confidently do 50% or more of what this chapter promised.
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