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Research Project

Marketing Management · Level 6  ·  6 Chapters

Compiled by: Ann Chebet

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What Research Project covers

Research Project in Marketing Management Level 6 guides you through your own study from title to final report. You write the introduction: title, variables, objectives, research questions, background, problem statement, significance, scope and limitations. Literature review covers theories, empirical studies, a conceptual framework and research gaps. Methodology means choosing a research design, target population, sample and sampling techniques, and creating data collection tools. You then collect data, calculate the response rate, analyse and present results, draw conclusions, make recommendations, suggest further studies and compile the report.

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Careers after Research Project

The research skills you master in this unit are the backbone of any organisation that bases its decisions on evidence. Whether you join a bustling tourism hub on the coast, support a farmer-cooperative in the highlands, or launch your own consultancy, you’ll be turning questions into actionable insights that drive growth and improve lives.

  • Market-research agencies in Nairobi’s Central Business District - you design research titles, variables and objectives for client briefs, then charge project fees for delivering full market-analysis reports that help retailers launch new product lines.
  • Tourism promotion boards in Mombasa and Diani - you craft background studies, problem statements and significance sections that justify new tourism campaigns, earning a salary as a research officer while influencing visitor-attraction strategies.
  • Agricultural extension services in Kiambu and Nakuru - you formulate research questions and conceptual frameworks to assess farmer adoption of climate-smart practices, receiving stipends or contract payments for each impact-assessment study you complete.
  • Non-governmental organisations (NGOs) working on health and education in Turkana and Kisumu - you write literature reviews, identify research gaps and design sampling plans for monitoring-and-evaluation projects, earning consultancy fees for each evaluation cycle.
  • County planning units in Eldoret and Kitale - you develop clear research designs and define target populations for community-needs assessments, receiving a civil-service salary while shaping local development policies.
  • Product-development teams in agro-processing firms around Thika - you create data-collection tools, calculate response rates and analyse survey results that guide new food-product formulations, earning a monthly wage as a market-insights analyst.
  • Micro-finance institutions in Nairobi’s Eastlands - you conduct empirical literature reviews and build conceptual frameworks to evaluate loan-performance studies, earning bonuses tied to the quality of risk-assessment reports you produce.
  • Freelance research consultants serving small-scale enterprises in Nakuru and Naivasha - you package the entire research cycle - from title creation to data analysis - into affordable service bundles, charging per-project rates that can quickly become a sustainable income stream.
  • University research offices and teaching hospitals in Kisumu and Eldoret - you assist senior academics in writing background sections, stating problems and outlining significance for grant proposals, receiving stipends or part-time salaries for research assistance.
  • E-commerce start-ups in Nairobi’s Westlands - you design online consumer-behaviour surveys, select appropriate sampling techniques and analyse response data to optimise website conversion, earning equity or performance-based pay as part of the analytics team.

Your ability to turn curiosity into concrete, data-driven recommendations will make you an indispensable asset across Kenya’s vibrant economy - keep asking, keep analysing, and watch your career flourish.

Chapters

1
Write research study introduction
18 topics
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2
Review research literature
4 topics
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3
Design research study methodology
17 topics
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4
Analyse research study findings
4 topics
Open chapter →
5
Summarize research study findings
3 topics
Open chapter →
6
Compile research report
18 topics
Open chapter →
What Research Project covers: 32 main topics in 6 chapters

1. Write research study introduction

  1. 1.1 Developing research title
  2. 1.2 Research variables
  3. 1.3 Formulate research objectives
  4. 1.4 Formulate research questions
  5. 1.5 Background to the study
  6. 1.6 Statement of the problem
  7. 1.7 Significance of the study
  8. 1.8 Scope of the study
  9. 1.9 Limitations of the study

2. Review research literature

  1. 2.1 Relevant theories of the study
  2. 2.2 Empirical literature review
  3. 2.3 Conceptual framework
  4. 2.4 Research gaps

3. Design research study methodology

  1. 3.1 Research designs
  2. 3.2 Target population
  3. 3.3 Sampling techniques
  4. 3.4 Data collection tools
  5. 3.5 Data analysis techniques
  6. 3.6 Data presentation methods

4. Analyse research study findings

  1. 4.1 Response rate
  2. 4.2 Data analysis techniques
  3. 4.3 Data interpretation
  4. 4.4 Data presentation

5. Summarize research study findings

  1. 5.1 Study findings
  2. 5.2 Research recommendations
  3. 5.3 Suggestions for further studies

6. Compile research report

  1. 6.1 Preliminary review
  2. 6.2 Organization of research report
  3. 6.3 List of references
  4. 6.4 Appendices
  5. 6.5 Research report proofreading
  6. 6.6 Report binding

Revise this unit

Exam-style questions 84 Written to CDACC standard, with answers Test yourself 198 Multiple-choice, one at a time Practise questions 158 Quick recall — check you know the facts
3 more for this unit
Oral exam preparation 46 What the assessor asks, and how to answer out loud Worked calculations 22 Step-by-step maths with the common mistakes Quick cards 973 Myth busters, skill tips and scenarios

Beyond the syllabus

Decision simulator 5 On site, what would you do? Workplace scenarios 100 Real site situations — what would you do? Turn this into income 60 Where this skill earns — what to charge, how to find clients

Other units in Module IV