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Work Ethics And Practices

Marketing Management · Level 6  ·  6 Chapters

Compiled by: Patrick Maina

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What Work Ethics And Practices covers

Marketing Management Level 6 Work Ethics and Practices prepares you to lead yourself and others with integrity in a marketing department. Self-management comes first: personal vision, mission and goals, self-esteem, assertiveness, accountability and punctuality. You then examine ethical practice through codes of conduct, workplace policies and professionalism, before moving to teamwork, where you form teams, assign duties, coordinate activities, evaluate team performance, resolve conflict and handle diversity issues. Professional and personal development covers assessing your growth needs and mobilizing training resources. The unit closes with creative problem-solving and customer care, so that you can guide junior staff and keep clients satisfied when you supervise a sales or brand team.

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Careers after Work Ethics And Practices

Good marketing results depend on people who hit targets honestly, work well in a team and keep customers coming back. At Level 6 you practise setting and monitoring performance targets, resolving conflict, solving problems and retaining customers, which are the daily tasks of a marketing officer.

  • Customer experience and retention teams of telecommunications and mobile money service providers in Machakos - you collect customer feedback, resolve concerns and run retention offers, earning a salary with performance bonuses.
  • Brand and sales teams of dairy and beverage processors in Nyeri - you agree team roles and objectives, evaluate team performance against targets and keep to the organizational code of conduct.
  • Market research and survey firms in Kisii - you identify customer needs, test assumptions when analysing a problem and work with a diverse field team for a salary or a fee per survey.
  • Retail chain branches in Kericho - you plan customer outreach programs, handle complaints on the shop floor and build customer retention as a branch or merchandising officer.
  • Commission-based sales agency for household and building products in Meru - you manage your time, set personal performance targets and earn commission on each sale.

Employers promote marketers whose targets, conduct and customer relationships they can check.

Chapters

1
Apply self-management skills
10 topics
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2
Promote Ethical Practices and Values
4 topics
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3
Promote Teamwork
24 topics
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4
Maintain professional and personal development
18 topics
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5
Apply Problem-solving skills
11 topics
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6
Promote Customer Care
9 topics
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What Work Ethics And Practices covers: 38 main topics in 6 chapters

1. Apply self-management skills

  1. 1.1 Formulating personal vision, mission, and goals
  2. 1.2 Self-esteem development
  3. 1.3 Emotional intelligence and coping with work stress
  4. 1.4 Assertiveness development
  5. 1.5 Accountability and responsibility
  6. 1.6 Time management, attendance and punctuality
  7. 1.7 Setting performance targets
  8. 1.8 Self-awareness
  9. 1.9 Motivation, initiative and proactivity
  10. 1.10 Monitor and evaluate performance target

2. Promote Ethical Practices and Values

  1. 2.1 Integrity
  2. 2.2 Organizational codes of conduct
  3. 2.3 Industry policies and procedures
  4. 2.4 Professionalism

3. Promote Teamwork

  1. 3.1 Teams
  2. 3.2 Determination of team roles and objectives
  3. 3.3 Team activities
  4. 3.4 Team performance and evaluation
  5. 3.5 Conflicts and conflict resolution
  6. 3.6 Gender and diversity mainstreaming
  7. 3.7 Healthy workplace relationships
  8. 3.8 Adaptability and flexibility

4. Maintain professional and personal development

  1. 4.1 Personal growth and development
  2. 4.2 Training Resources
  3. 4.3 Licenses and certifications for professional growth and development
  4. 4.4 Recognition in career advancement
  5. 4.5 Work-life balance
  6. 4.6 Dynamism and on-the-job learning

5. Apply Problem-solving skills

  1. 5.1 Creative, innovative and practical solutions
  2. 5.2 Independence and initiative in problem identification and solving
  3. 5.3 Problem-solving process
  4. 5.4 Methods of solving problems
  5. 5.5 Problem analysis and assumption testing

6. Promote Customer Care

  1. 6.1 Identifying customer needs
  2. 6.2 Customer feedback methods
  3. 6.3 Resolving customer concerns
  4. 6.4 Customer outreach programs
  5. 6.5 Customer retention

Revise this unit

Exam-style questions 84 Written to CDACC standard, with answers Test yourself 234 Multiple-choice, one at a time Practise questions 160 Quick recall — check you know the facts
3 more for this unit
Oral exam preparation 55 What the assessor asks, and how to answer out loud Worked calculations 28 Step-by-step maths with the common mistakes Quick cards 1,178 Myth busters, skill tips and scenarios

Beyond the syllabus

Decision simulator 6 On site, what would you do? Workplace scenarios 100 Real site situations — what would you do? Turn this into income 60 Where this skill earns — what to charge, how to find clients

Other units in Module I