Departments › Marketing Management › Module II › Digital Literacy

Digital Literacy

Marketing Management · Level 5  ·  7 Chapters

Compiled by: Vincent Kipchumba

Can I download Digital Literacy notes as a PDF?

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What Digital Literacy covers

Digital Literacy for Marketing Management Level 5 gives you the computer skills a marketing assistant uses every day in the office. You start with computer devices: hardware and software, switching on and off, mouse and keyboard techniques, and managing files and folders. Next you work in an office suite, using word processing, worksheets for entering, editing and manipulating data, and presentations. You then manage data and information through internet services, search, downloading and backing up content, followed by online communication, netiquette, email and collaboration tools. Cybersecurity, data protection, copyright and licences come next, and the unit ends with online jobs and job entry techniques.

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Careers after Digital Literacy

This unit makes you useful in any marketing office from the first day, because almost every task now passes through a computer. You can prepare price lists, sales sheets, presentations and email follow-ups, and work safely online.

  • Sales and marketing offices in Nakuru - you prepare worksheets of sales figures, type letters and send customer email, earning a monthly salary.
  • Retail and wholesale shops - you keep customer and stock lists in worksheets, back up files and print price lists.
  • Online sellers and social media shops - you search for products, download images lawfully, observe copyright and licences and protect customer data.
  • Freelance online work - you apply job entry techniques to find online jobs such as typing, data entry and content support, paid per task.
  • Business centres and cyber cafes - you offer typing, printing and presentation services to businesses and students, earning from each job.

Digital skills also support your own job search, from preparing a good application to working with teams online.

Chapters

1
Operate computer devices
26 topics
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2
Solve tasks using office suite
81 topics
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3
Manage data and information
29 topics
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4
Perform online communication and collaboration
26 topics
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5
Apply cybersecurity skills
21 topics
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6
Perform online jobs
14 topics
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7
Apply job entry techniques
31 topics
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What Digital Literacy covers: 76 main topics in 7 chapters

1. Operate computer devices

  1. 1.1 Meaning and Importance of Digital Literacy
  2. 1.2 Functions and Uses of Computers
  3. 1.3 Classification of computers
  4. 1.4 Components of a computer system
  5. 1.5 Computer Hardware
  6. 1.6 Classification of computer software
  7. 1.7 Operating system functions
  8. 1.8 Procedure for turning/off a computer
  9. 1.9 Mouse use techniques
  10. 1.10 Keyboard Parts and Use Techniques
  11. 1.11 Desktop Customization
  12. 1.12 File and Files Management using an operating system
  13. 1.13 Computer Internet Connection Options
  14. 1.14 Computer External Devices Management

2. Solve tasks using office suite

  1. 2.1 Meaning and Importance of Word Processing
  2. 2.2 Examples of Word Processors
  3. 2.3 Working with word documents
  4. 2.4 Enhancing productivity
  5. 2.5 Typing Text
  6. 2.6 Document editing (copy, cut, paste commands, spelling and Grammar check)
  7. 2.7 Document formatting
  8. 2.8 Graphical objects
  9. 2.9 Document Print setup
  10. 2.10 Word Document Printing
  11. 2.11 Meaning & Importance of electronic spreadsheets
  12. 2.12 Components of Spreadsheets
  13. 2.13 Application areas of spreadsheets
  14. 2.14 Using spreadsheet application
  15. 2.15 Data Manipulation
  16. 2.16 Worksheet printing
  17. 2.17 Electronic Presentations
  18. 2.18 Meaning and Importance of electronic presentations
  19. 2.19 Examples of Presentation Software
  20. 2.20 Using the electronic presentation application
  21. 2.21 Developing a presentation
  22. 2.22 Text
  23. 2.23 Charts
  24. 2.24 Graphical objects
  25. 2.25 Prepare outputs
  26. 2.26 Print presentations (slides and handouts)

3. Manage data and information

  1. 3.1 Meaning of Data and information
  2. 3.2 Importance and Uses of data and information
  3. 3.3 Types of internet services
  4. 3.4 Types of Internet Access Applications
  5. 3.5 Web browsing concepts
  6. 3.6 Web browsing
  7. 3.7 Web based information
  8. 3.8 Downloads Management
  9. 3.9 Performing Digital Data Backup (Online and Offline)
  10. 3.10 Emerging issues in internet

4. Perform online communication and collaboration

  1. 4.1 Netiquette principles
  2. 4.2 Communication concepts
  3. 4.3 Using email
  4. 4.4 Digital content copyright and licenses
  5. 4.5 Online collaboration tools
  6. 4.6 Preparation for online collaboration
  7. 4.7 Mobile collaboration

5. Apply cybersecurity skills

  1. 5.1 Data protection and privacy
  2. 5.2 Internet security threats
  3. 5.3 Computer threats and crimes
  4. 5.4 Cybersecurity control measures
  5. 5.5 Laws governing protection of ICT in Kenya

6. Perform online jobs

  1. 6.1 Introduction to online working
  2. 6.2 Types of online Jobs
  3. 6.3 Online job platforms
  4. 6.4 Online account and profile management
  5. 6.5 Identifying online jobs/job bidding
  6. 6.6 Online digital identity
  7. 6.7 Executing online tasks
  8. 6.8 Management of online payment accounts

7. Apply job entry techniques

  1. 7.1 Types of job opportunities
  2. 7.2 Resume/ curriculum vitae
  3. 7.3 Job application letter
  4. 7.4 Portfolio of Evidence
  5. 7.5 Interview skills
  6. 7.6 Generally knowledgeable in current affairs and technical area

Practise this unit

The practical 105 The assessment itself: tools, materials and the marks Step-by-step guide 105 PPE, each step, what good looks like, common mistakes

Revise this unit

Exam-style questions 98 Written to CDACC standard, with answers Test yourself 278 Multiple-choice, one at a time Practise questions 221 Quick recall — check you know the facts
3 more for this unit
Oral exam preparation 66 What the assessor asks, and how to answer out loud Worked calculations 44 Step-by-step maths with the common mistakes Quick cards 1,381 Myth busters, skill tips and scenarios

Beyond the syllabus

Decision simulator 7 On site, what would you do? Workplace scenarios 140 Real site situations — what would you do? Turn this into income 84 Where this skill earns — what to charge, how to find clients

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