Sales Activities

Business Management · Level 6  ·  3 Chapters

Compiled by: Bonface Omondi

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What Sales Activities covers

In this unit, you will be able to confidently manage all aspects of sales activities, from preparing and distributing promotional materials to engaging customers through effective personal selling. You will master the skills to accurately record and handle customer information and complaints with professionalism, ensuring excellent customer care. By the end, you’ll be skilled at organizing and maintaining sales records efficiently, empowering you to contribute smoothly to any sales team and build strong customer relationships.

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Careers after Sales Activities

In the world of Kenyan trade, the ability to manage every step of a sale - from a bright flyer to a neatly filed receipt - opens doors in bustling markets, modern malls, tourism hubs and even your own home-based venture. Mastering these sales activities means you can turn everyday interactions into reliable income, whether you join a growing retailer or launch your own stall.

  • Super-markets and retail chains in Nairobi, Mombasa or Kisumu - you design and print in-store flyers and shelf-talkers, then hand out free product samples on the aisles, earning a salary or commission for boosting product visibility and trial.
  • Car dealerships and electronics showrooms in Kiambu or Nakuru - you conduct personal selling meetings, matching customers with the right vehicle or gadget, and receive performance-based bonuses for each sale you close.
  • Pharmacies and mobile-phone retail outlets in county towns - you accurately capture customer contact details and purchase histories, enabling repeat business and earning a steady wage as a trusted sales associate.
  • Utility and telecom sales offices in Eldoret or Embu - you log customer complaints in the system, follow up with clear feedback to the service team, and receive incentives for turning dissatisfied callers into satisfied users.
  • Small-scale manufacturers of clothing, cosmetics or food products in Thika or Garissa - you communicate customer-complaint feedback to production managers, helping improve product quality and earning a share of profit-linked bonuses.
  • Co-operatives and agricultural input stores in Meru or Kitale - you classify daily sales records by product type and farmer category, ensuring accurate stock replenishment and qualifying for performance allowances.
  • Micro-enterprise owners running a market stall in Gikomba or a roadside kiosk in Kisii - you choose a simple spreadsheet or mobile app to record sales, keeping your books tidy and ready for tax filing, which boosts your credibility with lenders.
  • Online boutique owners using social-media platforms in Nairobi’s Westlands - you prepare weekly sales summaries, reconcile orders with deliveries, and file the records in chronological order, allowing you to track growth and attract investors.
  • Tourist souvenir shops and resort spas along the Kenyan coast - you maintain organized sales files, making it easy to audit seasonal performance and negotiate better supplier terms, which can increase your commission or profit share.

Your new sales expertise will let you thrive wherever products change hands - whether in a formal store, a bustling market, or your own entrepreneurial setup. Keep practicing, and watch every transaction become a stepping stone toward a prosperous future.

Chapters

What Sales Activities covers: 18 main topics in 3 chapters

1. Carry out sales promotion

  1. 1.1 Promotional materials preparation
  2. 1.2 Free sample distribution
  3. 1.3 Personal selling
  4. 1.4 Product knowledge and information
  5. 1.5 Sales environment
  6. 1.6 Sales planning
  7. 1.7 Sales promotional mix

2. Respond to customer queries

  1. 2.1 Customer details
  2. 2.2 Recording customer complaints
  3. 2.3 Customer complaints feedback
  4. 2.4 Types of Complaints

3. Maintain sales records

  1. 3.1 classification of Sales records
  2. 3.2 Sales recording systems (databases)
  3. 3.3 Preparation of Sales records
  4. 3.4 Sales Records
  5. 3.5 Managing sales accounts
  6. 3.6 Sales reports
  7. 3.7 Customer Relationship Management (CRM)

Revise this unit

3 more for this unit

Beyond the syllabus

Other units in Module I