Media Convergence

Digital Journalism · Level 6 · 1 Chapter

Can I download Media Convergence notes as a PDF?

Yes. The notes download as a PDF too: every chapter has a Download PDF button above its notes. Sign in and click it. Each download comes from your plan's monthly allowance or from credits. To read before you sign in, the first topic of every chapter opens to anyone, and a Profplanet plan opens the remaining topics.

▣

What Media Convergence covers

Media Convergence, a Digital Journalism Level 6 unit, explains how separate media merge and what that means for the people who produce news. Technologies come first: the history of convergence, the role of communication technology in journalism and the tools themselves. Digital journalism then looks at its purpose, resources and content, and at producing that content. Convergence at work covers its effect on content production, dissemination and consumption. Regulation deals with risks, rules, laws, ethics and the challenges of enforcing them. The final outcome examines the internet, mobile technology, channels, messages and audiences, with case studies.

■

Careers after Media Convergence

Media Convergence readies graduates for organisations that produce, share and manage content across several platforms at once.

Multiplatform newsrooms in Nairobi - set up convergence tools and produce digital content from a script to organisational policy.
Digital content agencies in Mombasa - decide which content to produce, secure the resources and apply convergence processes to meet client objectives.
Media compliance roles in Thika - explain and apply converged media rules, laws and ethics and identify risks before content goes out.
Mobile and online content teams in Nyeri - use the impact of the internet and mobile technology on journalism to plan how stories reach readers.
Audience and media analysis roles in Kakamega - study channels, messages and audiences, assess profitability and run case studies of converged media industries.

Content, regulation and audiences all change when platforms merge, and these roles deal with each of them.