Mass Communication

Digital Journalism · Level 6  ·  0 Chapters

Can I download Mass Communication notes as a PDF?

Yes. The notes download as a PDF too: every chapter has a Download PDF button above its notes. Sign in and click it. Each download comes from your plan's monthly allowance or from credits. To read before you sign in, the first topic of every chapter opens to anyone, and a Profplanet plan opens the remaining topics.

▣

What Mass Communication covers

Mass communication gets examined from four sides in Digital Journalism Level 6: its structures, its channels, its forms and context, and the industries around it. The first outcome covers meaning, levels, nature, functions, history, development in Kenya and impact. Channels then turn to how electronic media developed, what influenced it and where it is heading. Forms and context cover print media and its types, electronic media, the development of the internet and its uses in media. The last outcome links mass media to marketing, advertising and public relations, then to emerging trends and issues.

Chapters

Revise this unit

3 more for this unit

Beyond the syllabus

Other units in Module I