Communication Skills

Agripreneurship · Level 5 · 5 Chapters

Compiled by: Beatrice Atieno

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What Communication Skills covers

Clear communication keeps a farm team working and keeps buyers informed, which is why Communication Skills belongs in Agripreneurship Level 5. The unit starts with the communication process, principles, channels and the barriers that distort a message, as well as organisational policies on how information flows. Written communication follows, covering its types, elements and the requirements an organisation sets. You then apply non-verbal skills such as body language, posture and the workplace dressing code, and oral skills such as questioning techniques, workplace etiquette and active listening. The last outcome is group discussion: building rapport, taking turns, resolving conflict, drawing up action plans and working as a team.

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Careers after Communication Skills

This unit prepares you to communicate with workers, suppliers and customers in an agri-enterprise, which employers and customers notice quickly. Good listening, writing and teamwork are part of nearly every farm role.

Farm supervisors' teams in Kitale - you pass instructions to workers, run short group discussions and help settle disagreements, as a salaried team leader.
Produce buying centres in Kisii - you negotiate and explain prices to farmers using active listening and questioning, and earn through your wage or buying margin.
Farmer field days run by extension teams in Embu - you present to groups of farmers using oral and non-verbal skills, and are paid as an extension assistant.
Self-employed agribusiness owners - you write proposals and notices, brief hired workers and deal with buyers, so your own business runs smoothly.

The written, oral and non-verbal skills from this unit, together with the workplace dress code and etiquette, decide how well each of these audiences understands you.