News Production

Broadcast Journalism · Level 6  ·  7 Chapters

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What News Production covers

In this unit, you will be able to confidently create and manage engaging news productions from start to finish. You will learn to craft clear, accurate scripts, assemble skilled broadcast teams, and select compelling stories that captivate your audience. By mastering news production techniques and professional delivery, you’ll be ready to bring real-world news programs to life with clarity and impact.

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Careers after News Production

Mastering news production skills opens doors to a dynamic and impactful career in Kenya's vibrant media landscape. Whether you dream of working in bustling urban newsrooms or covering grassroots stories in rural areas, these skills empower you to deliver accurate, timely, and engaging news that informs and shapes public opinion.

  • Media Houses and Broadcast Stations: Work with leading Kenyan media organizations such as KBC, Citizen TV, NTV, or Radio Maisha, where news production skills are essential for creating compelling news bulletins and programs that reach millions daily.
  • County Government Communication Units: Many counties have communication departments that need skilled personnel to produce and manage news content, helping to inform citizens about local developments and government initiatives.
  • Jua Kali and Matatu Industry Reporting: Use your skills to spotlight stories from Kenya’s informal sectors, highlighting challenges and successes in the jua kali workshops or matatu industry, creating content that drives social change.
  • Self-Employment Opportunities: Start your own news blog, podcast, or YouTube channel, using your production skills to build a personal brand, attract sponsorships, and generate income through advertising and partnerships.
  • Corporate Communications: Companies like KenGen, KTDA, and hospitality businesses need in-house media teams to produce newsletters, news updates, and promotional content, offering stable employment and career growth.
  • Event and Crisis Reporting: Gain experience covering live events, political rallies, or emergency situations, becoming a trusted source of information during critical moments in Kenya.

By mastering news production, you become a vital storyteller in Kenya’s democracy and development. Your skills will not only earn you a livelihood but also empower you to inform, educate, and inspire your community every day.

Chapters

What News Production covers: 28 main topics in 7 chapters

1. Prepare Broadcast news Script

  1. 1.1 Meaning of broadcast news production
  2. 1.2 Importance of broadcast news production
  3. 1.3 Types of broadcast news
  4. 1.4 Basic elements of broadcast production
  5. 1.5 Meaning of scripting

2. Establish Broadcast team

  1. 2.1 The production team
  2. 2.2 The importance and role of the production team

3. Record Broadcast news stories

  1. 3.1 Elements of broadcast news story
  2. 3.2 News stories structure
  3. 3.3 Types of broadcast stories

4. Conduct news production process

  1. 4.1 Pre-production of broadcast news production
  2. 4.2 Production stage of broadcast news production
  3. 4.3 Post-production stage of broadcast news production

5. Determine newscast structure

  1. 5.1 Elements of broadcast news stories
  2. 5.2 News stories structure
  3. 5.3 Types of broadcast stories
  4. 5.4 News judgment

6. Produce radio news

  1. 6.1 Types of radio news
  2. 6.2 Importance of radio news production
  3. 6.3 Activities of location of recording
  4. 6.4 Process of gathering radio news
  5. 6.5 Function of a radio news room

7. Produce television news

  1. 7.1 Types of television news
  2. 7.2 Importance of television news
  3. 7.3 Process of gathering television news
  4. 7.4 Activities of location news
  5. 7.5 Function of a television news room
  6. 7.6 Anchoring television news production

Revise this unit

3 more for this unit

Beyond the syllabus

Other units in Module V