Communication Skills

Broadcast Journalism · Level 6 · 5 Chapters

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What Communication Skills covers

Communication Skills in Broadcast Journalism Level 6 shows you how to choose channels, write clearly, use body language and speak well in a newsroom or studio team. You begin by applying communication channels: the communication process, principles of effective communication, factors in selecting a channel, barriers, patterns of flow, sources of information and organizational policies. You then apply written communication skills, looking at the types of written communication, its elements and the requirements an organization sets for it. Non-verbal skills follow: body language, gestures, posture and the workplace dressing code, used to make communication inclusive. Oral communication covers oral pathways, effective questioning, workplace etiquette and active listening. The last outcome is group discussion: establishing rapport, resolving issues, developing action plans, turn-taking, conflict resolution and team-work.

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Careers after Communication Skills

Communication skills are the backbone of every successful career in Kenya’s diverse and dynamic workplaces. Whether you’re working in a bustling jua kali workshop, managing operations at a county government office, or coordinating teams at KenGen, mastering these skills will empower you to connect effectively, solve problems, and lead with confidence.

In the jua kali sector, clear communication helps artisans negotiate with clients, explain technical details, and manage orders, boosting customer satisfaction and repeat business.
At county government offices, effective communication ensures smooth coordination between departments, proper documentation, and responsive service delivery to citizens.
In the matatu industry, drivers and conductors rely on oral and non-verbal communication to maintain safety, manage passengers, and resolve conflicts on the road.
Within agribusinesses like KTDA, clear written and oral communication is crucial for reporting yields, coordinating with farmers, and following export regulations.
On construction sites, communication skills help supervisors issue clear instructions, maintain safety standards, and liaise with clients and suppliers.
In the hospitality sector, excellent communication enhances guest experiences, manages bookings, and resolves complaints professionally.
Skilled communicators can find employment or start their own ventures as customer service agents, administrative assistants, community outreach coordinators, or small business owners who confidently engage with clients and partners.

Mastering communication skills not only opens doors to employment but also equips you to thrive as an entrepreneur or leader in Kenya’s growing economy. Your ability to express ideas clearly and listen actively will make you a valuable asset wherever you work—so embrace these skills and watch your future unfold with endless possibilities!