Interior Design  ·  Level 6
Interior Design Conceptualization
Chapter 2: Perform design research
📚 9 Topics
⚑ What you will be able to do

By the end of this chapter, you will be able to:

  • determine the key principles of interior design based on a given design brief
  • analyse how these principles influence interior design decisions
  • apply the principles of interior design accurately to create well-planned spaces
  • interpret the design brief to guide your design choices effectively

Mastering these skills will help you create beautiful, functional interiors that meet client needs and bring your creative ideas to life in the real world.

The process of performing design research is fundamental to the practice of interior design, particularly in Kenya where diverse cultural, climatic, and socio-economic factors influence spatial use and aesthetics. Interior designers must ground their creative decisions on comprehensive research to ensure that spaces are functional, culturally relevant, and sustainable. This chapter introduces the principles of research design tailored to interior design projects and explores spatial planning and site analysis as foundational elements that inform successful interventions.

2.1 Introduction to Research Design

Research design in interior design establishes the structured approach by which information is gathered, analyzed, and applied to solve design problems. In the Kenyan context, where projects often intersect with local traditions, environmental conditions, and resource constraints, a robust research design helps designers develop solutions that are both innovative and context-sensitive. This section covers the meaning, purpose, types, and key considerations of research design relevant to interior designers.

2.1.1 Meaning of Research Design

Research design refers to the overall strategy and framework that guides the collection and analysis of data to address specific research questions in interior design projects. It defines how the designer will systematically investigate the needs, conditions, and constraints of a space to create functional and aesthetic environments.

Components of Research Design

  • Research Problem Definition: Clearly articulating the design challenge or question to focus the study effectively. For instance, a designer tasked with refurbishing a county hospital waiting area must define whether the focus is on improving comfort, circulation, or infection control.
  • Research Objectives: Setting specific aims such as understanding user behavior, material suitability, or cultural preferences that guide the inquiry.
  • Data Collection Methods: Choosing appropriate qualitative or quantitative techniques, such as interviews with users, surveys, or environmental measurements.
  • Sampling Strategy: Identifying the population or sample to study, for example, selecting patients and staff in a clinic to understand spatial needs.
  • Data Analysis Plan: Outlining how collected data will be interpreted, whether through thematic analysis for qualitative data or statistical methods for quantitative data.

2.1.2 Purpose and Importance of Research Design

Research design serves as the blueprint for conducting systematic inquiry, ensuring that design decisions are evidence-based and contextually appropriate. It underpins the credibility and relevance of the interior design solution.

Purpose of Research Design

  • Guiding the Research Process: Providing a clear path to gather relevant information without wasting resources.
  • Enhancing Objectivity: Minimizing bias by structuring data collection and analysis.
  • Facilitating Decision Making: Offering insights that inform material selection, layout, and aesthetics.
  • Ensuring Feasibility: Assessing practical constraints such as budget, site conditions, and regulations.
  • Supporting Innovation: Allowing designers to explore new ideas grounded in empirical evidence.

Importance of Research Design in Interior Design

  • Improves User Satisfaction: Research-driven designs meet the actual needs of occupants, such as ergonomic furniture layouts in office spaces.
  • Enhances Sustainability: Enables identification of environmentally friendly materials and energy-efficient layouts suitable for Kenyan climates.
  • Promotes Cultural Relevance: Ensures designs respect local customs and preferences, important in community centers or hotels.
  • Reduces Risks: Early identification of potential issues like inadequate lighting or poor ventilation.
  • Supports Professionalism: Demonstrates a disciplined approach valued by clients and regulatory bodies such as the Interior Designers Association of Kenya (IDAK).

2.1.3 Types of Research Designs in Interior Design

Different projects require different research approaches. Interior designers must select a design that aligns with their objectives and the nature of the inquiry.

Common Research Designs

  • Exploratory Research: Used when little is known about the problem; involves open-ended data collection like focus groups to understand user preferences in a new hotel lobby.
  • Descriptive Research: Aims to describe characteristics or functions, such as measuring spatial usage patterns in a school library.
  • Experimental Research: Tests hypotheses by manipulating variables, for example, evaluating the effect of different lighting levels on patient recovery in a clinic.
  • Case Study Research: In-depth analysis of a particular interior design project, such as the refurbishment of a Nairobi bank branch.
  • Ethnographic Research: Observes users in their natural environment to understand cultural practices influencing space use, valuable for designing community centers in rural Kenya.

2.1.4 Key Considerations in Research Design

Designers must account for practical and ethical factors that influence the success of research.

Considerations for Effective Research Design

  • Ethical Approval and Consent: Ensuring participants understand the purpose and consent to data collection, critical in healthcare facility projects.
  • Resource Availability: Budget and time constraints determine the scope and methods feasible for research.
  • Data Reliability and Validity: Selecting tools and procedures that yield accurate and consistent results.
  • Cultural Sensitivity: Respecting local norms and avoiding intrusive questioning in community-based projects.
  • Flexibility: Allowing adjustments to the design as preliminary findings emerge, especially in dynamic environments like retail spaces.
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🔒2.2 Spatial Plan and Site Analysis

Spatial planning and site analysis are crucial steps that translate research findings into actionable design strategies. They provide a comprehensive understanding of the physical, social, and environmental context of a site, enabling the creation of interior…

🔒2.3 Project structure

In interior design practice, especially within Kenya's dynamic construction and renovation sectors, crafting a clear and comprehensive project structure document is fundamental. It serves as a blueprint for managing the design process, coordinating stakeholder…

🔒2.4 Design program

A design program is a fundamental tool in interior design that outlines the functional and spatial requirements of a project. In Kenya, where interior designers often work within varied environments such as schools, hospitals, and corporate offices, the design…

🔒2.5 Legislative Requirement in Interior Design

In Kenya, interior designers must navigate a complex legal framework that governs building safety, environmental considerations, and user accessibility. Compliance with legislative requirements protects clients, occupants, and professionals themselves from leg…

🔒2.6 Space Needs and Standards

In interior design, understanding space needs and standards is critical to creating functional and comfortable environments. In Kenya, interior designers must consider local building codes, cultural preferences, and user requirements to optimize space utilizat…

🔒2.7 Sources of Research

Research is the foundation upon which interior design decisions are made. For Kenyan interior designers, sourcing relevant, accurate, and contextual information informs designs that are both innovative and culturally appropriate. This section explores differen…

🔒2.8 Ways of Design Presentation

In Kenya's interior design industry, effective design presentation is crucial to communicate ideas clearly to clients, contractors, and stakeholders. Presentations bridge the gap between conceptualisation and execution, enabling designers to convey spatial arr…

🔒2.9 Provisional Project Cost

Establishing a provisional project cost is a crucial aspect of interior design project management in Kenya, especially when dealing with clients in commercial or residential sectors who require early budget estimates. This preliminary cost estimate helps guide…

🔒2.9.1 Cost Control Processes

Cost control is fundamental in interior design projects to ensure that expenditure aligns with the provisional project cost and client budgets. In Kenya, designers working with entities such as county government offices or banks must implement robust cost cont…

Chapter Summary

This chapter explores the fundamentals of creating and performing design research within interior design. It begins by introducing the concept of research design, emphasizing the importance of spatial planning and site analysis to inform effective project development. The process of structuring a project report is detailed, followed by the formulation of a comprehensive design program that guides the creative process. Legislative requirements are examined extensively, covering building codes, health and safety regulations, zoning laws, environmental standards, permits, accessibility mandates, fire safety, and workplace compliance. Understanding space needs and standards is crucial for functional design solutions, and the chapter highlights various sources of research including historical and contemporary precedents alongside socio-cultural factors. Multiple methods of design presentation are presented, ranging from traditional hand sketches to advanced AI-generated modelling, ensuring clear communication of ideas. Finally, the chapter addresses provisional project costing and the importance of cost control processes to maintain budgetary discipline throughout project execution.

Self-Assessment

🔒 PDFDownload this self-assessment, with answers

A. Written Assessment

  1. What is the primary purpose of a research design in interior design projects? (2 marks)
  2. Identify three key elements to consider during site analysis for an interior design project. (3 marks)
🔒20 more in this section.

Chapter Examination Questions

🔒 PDFDownload these examination questions, with worked answers

SECTION A (40 Marks) - Answer ALL Questions

  1. Explain the role of research design in developing an interior design project for a county government office in Kisumu. (4 marks)
  2. Identify and describe three key factors to consider during site analysis for an interior design project in a Nairobi hotel. (4 marks)
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Chapter Practical Activities

Practical 1: Conduct Site and Spatial Analysis for a Residential Plot

Interior Design · Level 6
Interior Design Conceptualization
PRACTICAL ASSESSMENT
TIME: 5 HOURS
⬇ PDFCandidate Instructions (Candidate Tool)

Type: Individual

INSTRUCTIONS TO CANDIDATE:
1.  You are required to perform the following task:
i.  Prepare a detailed spatial analysis report with measurements for a 15000mm x 10000mm residential site including space needs and standards.
2.  You have been provided with the following resources for the practical task:
Tools & EquipmentMaterials
Measuring tape (minimum 30m)Graph paper A4 size
Graph paper A4 size
HB pencil
2B pencil
Eraser
Sharpener
Architectural scale ruler (metric)
Clipboard or drawing board
Digital camera or smartphone for site photos
⬇ PDFResources Required (Cutting List)
S/NItemQuantity
1Measuring tape (minimum 30m)1 Pc per Candidate
2Graph paper A4 size4 Pcs per Candidate
3HB pencil1 Pc per Candidate
42B pencil1 Pc per Candidate
5Eraser1 Pc per Candidate
6Sharpener1 Pc per Candidate
7Architectural scale ruler (metric)1 Pc per Candidate
8Clipboard or drawing board1 Pc per Candidate
9Digital camera or smartphone for site photos1 Pc per Candidate
10Measuring wheel (optional)1 Pc per 5 Candidates
⬇ PDFAssessor Guide
Items to be EvaluatedMarks AvailableMarks ObtainedComments
TASK 1: Conduct Site Inspection and Measurements
Wore appropriate PPE before site inspection
(Award 2 marks for correct PPE use)
2
Assembled and organized all required tools and materials before starting
(Award 2 marks for proper preparation)
2
Measured site boundaries accurately using measuring tape or wheel
(Award up to 5 marks for accuracy and completeness)
5
Recorded all measurements clearly and legibly on graph paper
(Award 3 marks for clear and accurate recording)
3
Identified and noted existing site features such as trees, slopes, and access points
(Award 4 marks for comprehensive site feature identification)
4
Captured clear site photographs to supplement spatial analysis
(Award 2 marks for relevant and clear photos)
2
Ensured working area was clean and tools were properly stored after completion
(Award 2 marks for good housekeeping)
2
Sub-Total20
TASK 2: Prepare Spatial Analysis Report
Listed all required spaces for a standard residential house per Kenyan space standards
(Award 5 marks for complete and correct listing)
5
Analyzed adjacency relationships logically between spaces
(Award 5 marks for correct adjacency analysis)
5
Calculated space requirements accurately based on standard dimensions
(Award 5 marks for correct calculations)
5
Presented the spatial analysis report neatly with clear headings and labels
(Award 3 marks for neat, legible presentation)
3
Used architectural scale ruler correctly to represent spatial data
(Award 2 marks for correct scale usage)
2
Sub-Total20
PRODUCT CHECKLIST
Spatial analysis report includes accurate site measurements: length 15000mm, width 10000mm
(Award 5 marks for correct and complete site measurements)
5
Report contains a comprehensive list of spaces with correct area calculations per space
(Award 5 marks for completeness and accuracy of space list and calculations)
5
Adjacency analysis clearly shows logical and functional space relationships
(Award 5 marks for logical adjacency representation)
5
Drawings and sketches are clear, legible, and correctly scaled using architectural scale ruler
(Award 5 marks for clarity, legibility, and correct scale)
5
Sub-Total20
GRAND TOTAL60
ASSESSMENT OUTCOME:   ☐ Competent    ☐ Not Yet Competent (competent if at least 50%)

Practical 2: Prepare Project Structure and Design Program for Client Interior Design Project

Interior Design · Level 6
Interior Design Conceptualization
PRACTICAL ASSESSMENT
TIME: 4 HOURS
⬇ PDFCandidate Instructions (Candidate Tool)

Type: Individual

INSTRUCTIONS TO CANDIDATE:
1.  You are required to perform the following task:
i.  Prepare a structured project outline and detailed design program with timelines and space requirements for a residential interior design project measuring 1200mm x 900mm on A3 paper.
2.  You have been provided with the following resources for the practical task:
Tools & EquipmentMaterials
HB PencilA4 Drawing Paper
2B PencilA3 Drawing Paper
Eraser
Sharpener
Ruler
Colored Pencils/Crayons
Computer with Design and Drafting CAD Software
Flash Disk Storage
⬇ PDFResources Required (Cutting List)
S/NItemQuantity
1A4 Drawing Paper4 Pcs per Candidate
2HB Pencil1 Pc per Candidate
32B Pencil1 Pc per Candidate
4Eraser1 Pc per Candidate
5Sharpener1 Pc per Candidate
6Ruler1 Pc per Candidate
7Colored Pencils/Crayons1 Packet per Candidate
8Computer with Design and Drafting CAD Software1 Pc per 5 Candidates
9Flash Disk Storage - 16 GB1 Pc per 5 Candidates
10A3 Drawing Paper1 Pc per Candidate
⬇ PDFAssessor Guide
Items to be EvaluatedMarks AvailableMarks ObtainedComments
TASK 1: Prepare Project Structure
Prepared and organized all required tools and materials before starting
(Award 2 marks for correct preparation and organization)
2
Analyzed the client brief and identified key project objectives
(Award 3 marks for thorough analysis of client requirements)
3
Developed a clear and logical project outline including phases and milestones
(Award 5 marks for clarity and completeness of project structure)
5
Included timeframes and deadlines for each project phase
(Award 3 marks for appropriate and realistic scheduling)
3
Presented the project structure neatly and legibly on A3 drawing paper
(Award 2 marks for neatness and legibility)
2
Sub-Total15
TASK 2: Develop Detailed Design Program
Listed all required spaces and functions based on client needs
(Award 4 marks for completeness of space listing)
4
Analyzed and indicated adjacency relationships between spaces
(Award 4 marks for accurate adjacency analysis)
4
Prepared a functional bubble diagram showing spatial relationships
(Award 5 marks for logical and clear bubble diagram)
5
Used colors appropriately to distinguish functional areas in the diagram
(Award 3 marks for balanced and effective color use)
3
Drafted a detailed design program including space sizes, finishes, and furniture needs
(Award 5 marks for detail and accuracy in design program)
5
Saved and submitted the design program and diagrams in PDF format on flash disk
(Award 3 marks for correct saving and submission)
3
Sub-Total24
PRODUCT CHECKLIST
Project structure is complete, logically organized, and matches client brief
(Award 5 marks for completeness and client alignment)
5
Design program includes all required spaces with accurate adjacency and size dimensions
(Award 7 marks for accuracy and completeness of design program)
7
Functional bubble diagram is clear, correctly labeled, and shows logical flow
(Award 5 marks for clarity and correctness of bubble diagram)
5
Final presentation is neat, legible, and professional on A3 paper with correct scale of 1200mm x 900mm
(Award 4 marks for presentation quality and scale accuracy)
4
Sub-Total21
GRAND TOTAL60
ASSESSMENT OUTCOME:   ☐ Competent    ☐ Not Yet Competent (competent if at least 50%)
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🔒Apply Legislative Requirements in Interior Design for a Residential LoungePractical 3
🔒Evaluate zoning and land use laws for proposed interior design project sitePractical 4
🔒Develop an Interior Design Plan Incorporating Environmental and Sustainability StandardsPractical 5
🔒Design an Interior Layout Complying with Accessibility LawsPractical 6
🔒Plan fire safety and emergency exits for an office interior layoutPractical 7
🔒Workspace Safety Inspection and Compliance ReportPractical 8
🔒Research and Documentation of Historical and Contemporary Interior Design PrecedentsPractical 9
🔒Analyze Socio-Cultural Factors Influencing Interior Design ChoicesPractical 10
🔒Create Hand Sketches and One-Point Perspective Drawing of an Interior Design ConceptPractical 11
🔒Produce technical and orthographic drawings for an interior design projectPractical 12
🔒Develop mood boards and construct concept models for interior designPractical 13
🔒Generate AI-Based 3D Interior Design Model for a Residential Living RoomPractical 14
🔒Prepare Provisional Cost Estimate and Outline Cost Control Measures for Interior Design ProjectPractical 15
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Am I competent?

At the start of this chapter we promised you would be able to:

  • determine the key principles of interior design based on a given design brief
  • analyse how these principles influence interior design decisions
  • apply the principles of interior design accurately to create well-planned spaces
  • interpret the design brief to guide your design choices effectively

Tick each one you can genuinely do.

So, are you there yet?

You're competent when you can confidently do 50% or more of what this chapter promised.

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