Applied Statistics  ·  Level 6
Research Concepts
Chapter 3: Develop sampling statistical procedures
📚 4 Topics
⚑ What you will be able to do

By the end of this chapter, you will be able to:

  • Define the target population clearly based on your research goals and the statistical methods you plan to use.
  • Identify the best sampling design that fits your target population for accurate results.
  • Select a representative sample from an existing sampling frame to ensure your data is reliable.
  • Specify the correct sampling technique to match your sampling frame and research needs.
  • Determine the right sample size using scientific and proven methods to support valid conclusions.

Mastering these skills will help you gather trustworthy data, making your research more effective and valuable in your trade.

In applied statistics, designing an effective sampling strategy is crucial for any research or data-driven decision-making process. Applied statisticians in Kenya often face challenges such as limited resources, diverse populations, and the need for reliable and actionable insights. Understanding how to identify the target population and develop a robust sampling design ensures that collected data accurately represents the group of interest. This chapter provides a practical mathematical foundation for identifying populations and samples, then constructing appropriate sampling frames and designs for real-world applied statistics work.

3.1 Identify Target Population

A target population is the entire set of individuals or units about which information is required. In practice, statisticians rarely study entire populations due to constraints of time, cost, and logistics. Instead, they select a sample that is representative of the population, allowing them to make valid inferences.

3.1.1 Population

In statistics, a population refers to all individuals, items, or data points with a common characteristic that is the subject of a study. Populations can be finite or infinite, and are defined by the research objectives.

Worked Examples

Example 1: A county government wants to know the average household income in Kisumu County. If there are 250,000 households, what is the size of the population?

Given:
Number of households in Kisumu County = 250,000

Population size, \( N = 250,000 \)

Answer: \( N = 250,000 \) households


Example 2: A bank wants to determine the default rate among all its 12,000 loan accounts. What is the population?

Given:
Number of loan accounts = 12,000

Population size, \( N = 12,000 \)

Answer: \( N = 12,000 \) loan accounts


Example 3: A university is conducting a study on exam performance among all first-year students. If there are 3,800 first-year students, what is the population?

Given:
Number of first-year students = 3,800

Population size, \( N = 3,800 \)

Answer: \( N = 3,800 \) students


Example 4: A SACCO wants to survey all its members about a new product. If the SACCO has 7,500 members, what is the population?

Given:
Number of SACCO members = 7,500

Population size, \( N = 7,500 \)

Answer: \( N = 7,500 \) members


Example 5: A farm cooperative is studying milk yields from all its 1,200 cows. What is the target population?

Given:
Number of cows = 1,200

Population size, \( N = 1,200 \)

Answer: \( N = 1,200 \) cows


3.1.2 Sample

A sample is a subset of the population selected for analysis, with the aim of drawing conclusions about the entire population. Sampling is essential when it is impractical or impossible to collect data from every member of the population.

Worked Examples

Example 1: From a population of 2,000 secondary school teachers in Nairobi, a statistician selects 100 teachers for a survey. What is the sample size?

Given:
Population size, \( N = 2,000 \)
Sample size, \( n = 100 \)

Answer: \( n = 100 \) teachers


Example 2: A retail chain has 400 shops. To estimate average monthly sales, it randomly selects 40 shops. What is the sample size?

Given:
Population size, \( N = 400 \)
Sample size, \( n = 40 \)

Answer: \( n = 40 \) shops


Example 3: A survey on maize yield is conducted in a county with 15,000 farms. Data is collected from 500 randomly selected farms. What is the sample size?

Given:
Population size, \( N = 15,000 \)
Sample size, \( n = 500 \)

Answer: \( n = 500 \) farms


Example 4: Out of 10,000 registered nurses in Kenya, a researcher selects 250 for a health study. What is the sample size?

Given:
Population size, \( N = 10,000 \)
Sample size, \( n = 250 \)

Answer: \( n = 250 \) nurses


Example 5: In a survey on youth unemployment, 120 out of 2,500 job seekers are interviewed. What is the sample size?

Given:
Population size, \( N = 2,500 \)
Sample size, \( n = 120 \)

Answer: \( n = 120 \) job seekers


Practice Questions

  1. A county wants to study water usage among its 80,000 households. What is the population size? (2 marks)
  2. If a statistician surveys 300 out of 5,000 university students, what is the sample size? (2 marks)
  3. A SACCO has 6,500 members. For a study, 130 members are selected. State the sample and population sizes. (3 marks)
  4. A cooperative has 2,400 dairy cows. A random sample of 60 cows is tested for disease. What are the sample and population sizes? (3 marks)
  5. In a hospital with 1,800 employees, 90 are selected for a workplace satisfaction survey. What is the sample size? (2 marks)
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🔒3.2 Sampling Design/Frame

A sampling design refers to the method or plan used to select a sample from the population. A sampling frame is a list or database from which the sample is actually drawn. Proper sampling design ensures that the sample is representative, reducing bias and incr…

🔒3.3 Sampling and Sampling Techniques

Sampling is fundamental in applied statistics, enabling professionals to study a population by selecting a subset for analysis. Proper sampling ensures that the results are representative, reliable, and cost-effective, which is critical in Kenyan industries wh…

🔒3.4 Sample Size Determination

Sample size calculation is essential for ensuring that statistical analysis is reliable and precise. Applied statisticians in Kenya must balance accuracy with available resources, especially when working with budgets, time constraints, and diverse populations.…

Chapter Summary

This chapter provided an overview of essential statistical procedures for sampling in research. It began by distinguishing between the target population and the sample, clarifying their roles in research design. The concept of sampling design and frame was introduced, emphasizing the importance of structuring how samples are selected. Various sampling and sampling techniques were discussed, outlining methods to ensure representative and unbiased selection. The chapter then explored sample size determination, presenting calculation methods for both means and proportions to achieve reliable results. Finally, the development of data collection tools was examined, highlighting their role in gathering accurate and relevant information from the chosen sample. Together, these topics equip learners with the foundational skills to design effective sampling strategies for research projects.

Self-Assessment

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Written Assessment

  1. A survey aims to estimate the average daily water consumption (in litres) per household in a Nairobi estate. Out of 2,000 households, a sample of 100 is selected. If the sample mean is \( 310 \) litres and the sample standard deviation is \( 40 \) litres, calculate the standard error of the mean. (3 marks)
Show Worked Solutions

Given:
Population \( N = 2{,}000 \)
Sample size \( n = 100 \)
Sample mean \( \bar{x} = 310 \) litres
Sample standard deviation \( s = 40 \) litres

Formula:
Standard error of the mean:$$ SE = \frac{s}{\sqrt{n}} $$

Substitution:$$ SE = \frac{40}{\sqrt{100}} $$

Computation:$$ \sqrt{100} = 10 $$$$ SE = \frac{40}{10} $$$$ SE = 4 $$

Final Answer:
\(\boxed{4\ \text{litres}}\)

  1. From a list of 500 registered contractors in Kisumu, you need to select a simple random sample of 25 contractors. What is the sampling interval for systematic sampling? (2 marks)
Show Worked Solutions

Given:
Population \( N = 500 \)
Sample size \( n = 25 \)

Formula:
Sampling interval$$ k = \frac{N}{n} $$

Substitution:$$ k = \frac{500}{25} $$

Computation:$$ k = 20 $$

Final Answer:
\(\boxed{20}\)

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Chapter Examination Questions

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SECTION A (40 Marks) - Answer ALL Questions

  1. The Kenya National Bureau of Statistics (KNBS) is planning to conduct a survey on maize production in Uasin Gishu County. Define the target population for this study and explain why it is important to accurately identify the target population. (4 marks)

  2. Distinguish between a population and a sample in applied statistics and give an example relevant to water quality research in Lake Victoria. (4 marks)

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Am I competent?

At the start of this chapter we promised you would be able to:

  • Define the target population clearly based on your research goals and the statistical methods you plan to use.
  • Identify the best sampling design that fits your target population for accurate results.
  • Select a representative sample from an existing sampling frame to ensure your data is reliable.
  • Specify the correct sampling technique to match your sampling frame and research needs.
  • Determine the right sample size using scientific and proven methods to support valid conclusions.

Tick each one you can genuinely do.

So, are you there yet?

You're competent when you can confidently do 50% or more of what this chapter promised.

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