At the start of this chapter we promised you would be able to:

• Develop market survey tools that fit the specific type of agricultural product or service you are working with.
• Carry out market surveys accurately by following the correct standard procedures.
• Create detailed customer profiles based on the type of agricultural product and the market segment.
• Source agricultural products effectively to meet current market demand.
• Package agricultural products correctly, using the right size, type, and form as specified.
• Determine product pricing accurately by applying gross margin analysis.
• Label agricultural products properly, following legal guidelines and company preferences.
• Promote agricultural products successfully according to planned marketing strategies.

Tick each one you can genuinely do.

So, are you there yet?

You're competent when you can confidently do 50% or more of what this chapter promised.

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